實(shí)用商務(wù)英語綜合教程(第2版)(第一冊(cè))
定 價(jià):49.8 元
- 作者:李玉萍,劉知國 著
- 出版時(shí)間:2020/10/1
- ISBN:9787115527257
- 出 版 社:人民郵電出版社
- 中圖法分類:F7
- 頁碼:200
- 紙張:
- 版次:02
- 開本:16開
第一冊(cè)主要內(nèi)容為“商務(wù)交際和商務(wù)禮儀”,第二冊(cè)為“國際貿(mào)易和市場營銷”,其中第一冊(cè)內(nèi)容包括接待客戶、商務(wù)電話、商務(wù)會(huì)議、社交禮儀、工作職業(yè)、信息呈現(xiàn)、產(chǎn)品概述、公司介紹、商務(wù)環(huán)境和團(tuán)隊(duì)建設(shè)。第二冊(cè)的內(nèi)容包括進(jìn)出口貿(mào)易、市場調(diào)查、交易會(huì)、公共關(guān)系、電子商務(wù)、商務(wù)廣告、商務(wù)合作、商務(wù)溝通、商務(wù)談判、跨境電商
知名學(xué)校,教材編寫體例新穎
國家十二五規(guī)劃教材改版
搭配全套教學(xué)PPT課件、聽力音頻、課文朗誦音頻、練習(xí)題答案
聽說訓(xùn)練和案例分析、語法和生詞均設(shè)計(jì)巧妙
李玉萍, 商務(wù)英語聽說,中國財(cái)經(jīng)出版社 2005年 (參編) 國際商務(wù)談判,電子出版社 2008年 (副主編) 商務(wù)英語聽說(1、2冊(cè)), 對(duì)外經(jīng)貿(mào)大學(xué)出版社 2009年(主編) 新編實(shí)用英語拓展教程(4), 高教出版社 2010年(主編)
Unit 1 Meeting and Entertaining Clients 1
Listening and Speaking 2
Reading 5
Fast Reading 9
Case Study 13
Grammar and Usage 14
Practical Writing 18
Unit 2 Telephoning 20
Listening and Speaking 21
Reading 25
Fast Reading 29
Case Study 33
Grammar and Usage 34
Practical Writing 36
Unit 3 Meetings 39
Listening and Speaking 40
Reading 43
Fast Reading 48
Case Study 52
Grammar and Usage 52
Practical Writing 55
Unit 4 Social Manners 57
Listening and Speaking 58
Reading 61
Fast Reading 65
Case Study 69
Grammar and Usage 70
Practical Writing 74
Unit 5 Jobs and Careers 76
Listening and Speaking 76
Reading 80
Fast Reading 84
Case Study 88
Grammar and Usage 89
Practical Writing 92
Unit 6 Presenting Information 95
Listening and Speaking 95
Reading 98
Fast Reading 103
Case Study 107
Grammar and Usage 108
Practical Writing 110
Unit 7 Products 113
Listening and Speaking 114
Reading 117
Case Study 126
Grammar and Usage 127
Practical Writing 129
Unit 8 Company 132
Listening and Speaking 133
Reading 136
Case Study 143
Grammar and Usage 143
Practical Writing 145
Unit 9 Business Environment 148
Listening and Speaking 149
Reading 153
Case Study 161
Grammar and Usage 162
Practical Writing 165
Unit 10 Team Building 169
Listening and Speaking 170
Reading 174
Case Study 183
Grammar and Usage 184
Practical Writing 186
Appendix I Vocabulary 191