《國際商務(wù)英語/國際商務(wù)系列教材》由十個(gè)章節(jié)組成。每一個(gè)章節(jié)圍繞一個(gè)主題展開。編著者編寫《國際商務(wù)英語/國際商務(wù)系列教材》的目的是使廣大學(xué)生及從業(yè)人員了解國際商務(wù)相關(guān)知識，掌握參與國際貿(mào)易必備的國際市場營銷分析能力與國際貿(mào)易實(shí)務(wù)操作能力，具備一定對外貿(mào)易談判技巧。
Part I Globalization
Chapter 1 Globalization
Highlights
Opening Case： Box Continues Global Expansion with New
Strategic
Partners
Text： Global Expansion
Extensive Reading： What Is Giobalization
Web Resources
Part II Global Environment
Chapter 2 The Political Environment
Highlights
Opening Case： The Promise of the Region's Oil Fields
Isn't Without Political Complications
Text： Political Environment
Extensive Reading： Business and Government
Web Resources
Chapter 3 The Legal Environment
Highlights
Opening Case： Colombia Gets a U. S. Treaty It May
No Longer Need
Text： The International Legal Environment
Extensive Reading： The U. S. Legal System
Web Resources
Chapter 4 The Cultural Environment
Highlights
Opening Case： Cross-Cultural Solutions for International
Business
Text： Culture and International Business
Extensive Reading
Web Resources
Part III Global Trade and Investment
Chapter 5 International Trade
Highlights
Opening Case： What's Roilling the Waters of Global Trade
Text： Why Do Nations Trade
Extensive Reading： The New Trade Theory
Web Resources
Chapter 6 Investment
Highlights
Opening Case： Investing in the Future： A Philosophy
for Success
Text： Theory of International Investment
Extensive Reading： Foreign Direct Investment in the World
Economy
Web Resources
Chapter 7 Economic Integration
Highlights
Opening Case： East Asia Economic Integration
Text： Economic Integration
Extensive Reading： Levels of Economic Integration
Web Resources
Chapter 8 Exporting and Importing
Highlights
Opening Case： EU Welcomes Russia's WTO Accession
after 18 Years of Negotiations
Text： World Trade Organization
Extensive Reading： Function of International Trade
International Chamber of
Commerce （ ICC ）
Web Resources
Chapter 9 International Manufacturing Management
Highlights
Opening Case
Text： Global Manufacturing and Material Management
Extensive Reading： Where to Produce
Web Resources
Chapter 10 Intemational Marketing
Highlights
Opening Case
Text： Global Marketing
Extensive Reading： Marketing Fundamentals
Web Resources
Chapter 11 lntemational Human Resource Management
Highlights
Opening Case： The Case for Personal-Identity
Socialization
Text： Managing a Global Workforce
Extensive Reading： The Process of Human Resouces
Management
Web Resources
Chapter 12 International Financial Management
Highlights
Opening Case： Rick Perry's Not-Really-All-That-Flat Tax
Text： International Taxation
Extensive Reading： Government as Tax Collector
Web Resources
參考書目
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