目錄



識·色篇...........001

項目一　色彩科學(xué)....................................002

一、案例分析................................................003

1.莫奈《日出·印象》.......................003

2.《千里江山圖》卷..........................003

3.巴黎雅典娜酒店.............................004

二、知識梳理................................................005

1.　色彩實驗........................................005

2.色彩的產(chǎn)生.....................................006

3.色彩的辨識.....................................007

4.數(shù)字色彩與表達(dá).............................008

5.視覺色彩補(bǔ)償.................................011

三、項目訓(xùn)練................................................013

1.訓(xùn)練目的........................................013

2.項目清單........................................013

四、拓展延伸................................................014

1.拓展任務(wù)........................................014

2.訓(xùn)練思路........................................016

項目二　色彩表示法................................017

一、案例分析................................................018

1.　書籍裝幀設(shè)計.................................018

2.　世界自然基金會全球荒漠化公益

海報................................................018

3.　艾溫德·厄爾雷插畫作品.............018

二、知識梳理................................................019

1.　色彩三要素....................................019

2.色彩三要素的數(shù)字表達(dá)方式.........020

3.色彩表示法.....................................022

4.色立體............................................022

5.常用色立體.....................................025

6.色彩的混合.....................................027

三、項目訓(xùn)練................................................029

1.訓(xùn)練目的........................................029

2.項目清單........................................029

四、拓展延伸................................................031

1.　拓展任務(wù)........................................031

2.　訓(xùn)練思路........................................034



探·色篇...........035

項目三　色彩對比設(shè)計...........................036

一、案例分析................................................037

1.拉斐爾《草地上的圣母》...............037

2.　《萬山紅遍層林盡染》.....................037

3.少數(shù)民族服裝.................................038

二、知識梳理................................................038

1.　色彩的同時對比與色彩的連續(xù)對比...038

2.　原色對比構(gòu)成.................................039

3.　間色對比構(gòu)成.................................040

4.　互補(bǔ)色對比構(gòu)成.............................041

5.　鄰近色對比構(gòu)成.............................042

6.　類似色對比構(gòu)成.............................044

7.　冷暖色對比構(gòu)成.............................045

三、項目訓(xùn)練................................................048

1.　訓(xùn)練目的........................................048

2.　項目清單........................................049

四、拓展延伸................................................052

1.　拓展任務(wù)........................................052

2.訓(xùn)練思路........................................055

項目四　純度對比設(shè)計...........................056

一、案例分析................................................057

1.《夢娃送吉祥，夢娃送美德》動畫

短片................................................057

2.津門風(fēng)箏魏.....................................057

3.　楊柳青木版年畫《連年有余》.......058

二、知識梳理................................................058

1.　純度................................................058

2.純度對比........................................059

3.　純度變化與變化純度.....................060

4.　高純度基調(diào)、中純度基調(diào)和低純度

基調(diào)構(gòu)成........................................062

5.　純度強(qiáng)對比、純度中對比、純度弱

對比構(gòu)成........................................062

6.純度對比構(gòu)成設(shè)計與欣賞見圖......066

三、項目訓(xùn)練................................................068

1.　訓(xùn)練目的........................................068

2.　項目清單........................................068

四、拓展延伸................................................070

1.　拓展任務(wù)........................................070

2.　訓(xùn)練思路........................................074

項目五　明度對比設(shè)計...........................075

一、案例分析................................................076

1.　等值線圖........................................076

2.　洛克菲勒下沉廣場.........................077

3.　電影《愛樂之城》...........................077

二、知識梳理................................................078

1.　明度對比........................................078

2.明度九調(diào)構(gòu)成與明度推移.............078

3.明度對比決定色彩和形狀的認(rèn)知度

.......................................................080

4.明度對色彩的同時對比的影響......081

5.明度與冷暖對比對色彩空間的影響

.......................................................082

6.明度對比的數(shù)字表示法.................083

7.明度對比構(gòu)成及明度推移訓(xùn)練欣賞

.......................................................084

三、項目訓(xùn)練................................................087

1.　訓(xùn)練目的........................................087

2.　項目清單........................................087

四、拓展延伸................................................089

1.　拓展任務(wù)........................................089

2.　訓(xùn)練思路........................................092

項目六　面積、形狀、位置與色彩的對比設(shè)計............................................................093

一、案例分析................................................094

1.古代建筑上的和璽彩畫.................094

2.　《哪吒之魔童降世》電影海報......094

3.　蒙德里安的《紅、黃、藍(lán)的構(gòu)成》

.......................................................094

二、知識梳理................................................095

1.　色彩面積與對比.............................095

2.面積對比與色彩平衡.....................097

3.　色彩形狀與對比.............................098

4.色彩位置與對比.............................100

三、項目訓(xùn)練................................................100

1.　訓(xùn)練目的........................................100

2.　項目清單........................................101

四、拓展延伸................................................103

1.　拓展任務(wù)........................................103

2.訓(xùn)練思路........................................107

項目七　無彩色設(shè)計與有彩色設(shè)計....108

一、案例分析................................................109

1.　《僵尸新娘》的色彩搭配...............109

2.　油畫作品《一個帝國的迷失之一

—落荒的公牛》..........................109

3.　皖南徽派建筑.................................110

二、知識梳理................................................110

1.　黑白對比的力量.............................111

2.黑白對色彩的分離作用.................113

3.灰色................................................114

4.色彩的淡化與暗化.........................116

5.黑白的視覺錯視.............................116

6.色彩的肌理.....................................117

7.調(diào)整圖像色彩.................................118

三、項目訓(xùn)練................................................119

1.　訓(xùn)練目的........................................119

2.　項目清單........................................119

四、拓展延伸................................................121

1.　拓展任務(wù)........................................121

2.　訓(xùn)練思路........................................124

項目八　色彩調(diào)和....................................125

一、案例分析................................................126

1.　敦煌藻井彩繪.................................126

2.　攝影作品《祥光撒福地》...............126

3.　系列廣告........................................127

二、知識梳理................................................127

1.　類似調(diào)和的基本原理.....................128

2.　對比調(diào)和的基本原理.....................130

3.　奧斯特瓦爾德色彩調(diào)和論.............132

4.配色的基本原理.............................133

5.　色彩的形式美.................................137

6.色彩的采集與重構(gòu).........................142

7.色彩采集的數(shù)字方法.....................146

三、項目訓(xùn)練................................................147

1.　訓(xùn)練目的........................................147

2.　項目清單........................................147

四、拓展延伸................................................148

1.　拓展任務(wù)........................................148

2.　訓(xùn)練思路........................................152

項目九　色彩心理與情感表達(dá).............153

一、案例分析................................................154

1.　“雙11”購物節(jié)手機(jī)界面設(shè)計.......154

2.　《綠水青山看中國》節(jié)目宣傳頁......154

3.　梵高的《夜晚露天咖啡座》...........155

二、知識梳理................................................155

1.　色彩的聯(lián)想....................................155

2.　色彩的情感傾向.............................157

3.　色彩的生理效應(yīng).............................164

三、項目訓(xùn)練................................................165

1.訓(xùn)練目的........................................165

2.　項目清單........................................165

四、拓展延伸................................................167

1.　拓展任務(wù)........................................167

2.訓(xùn)練思路........................................170

變·色篇...........171

項目十　色彩與現(xiàn)代藝術(shù).......................172

一、案例分析................................................173

1.紅色法拉利.....................................173

2.元掐絲琺瑯纏枝蓮紋象耳爐.........173

二、知識梳理................................................174

1.色彩與舞臺美術(shù)設(shè)計.....................174

2.色彩與景觀設(shè)計.............................174

3.色彩與展示設(shè)計.............................177

4.色彩與京劇表演.............................178

5.色彩與室內(nèi)設(shè)計.............................179

6.色彩與海報設(shè)計.............................181

7.色彩與動畫設(shè)計.............................183

8.色彩與現(xiàn)代漢服.............................183

9.色彩與書籍裝幀設(shè)計.....................185

10.色彩與裝置藝術(shù)...........................187

三、項目訓(xùn)練................................................188

1.　訓(xùn)練目的........................................188

2.　項目清單........................................188

四、拓展延伸................................................190

1.　拓展任務(wù)........................................190

2.　訓(xùn)練思路........................................190