用數(shù)據(jù)講故事：有效促進溝通和績效提升的路徑圖
定 價：75 元
- 作者：（美）Nancy Duarte（南�！ざ虐柼兀�
- 出版時間：2021/4/1
- ISBN：9787121409417
- 出 版 社：電子工業(yè)出版社
- 中圖法分類：TP274
- 頁碼：196
- 紙張：
- 版次：01
- 開本：16開
組織使用數(shù)據(jù)識別問題或機會，領(lǐng)導(dǎo)者依賴數(shù)據(jù)做出決策。對于當今的領(lǐng)導(dǎo)者而言，必須掌握的基本技能是能夠?qū)?shù)據(jù)整理成包含明確建議并激勵其他人采取行動的故事。作者和她的團隊搜集了在技術(shù)、金融、醫(yī)療保健和消費產(chǎn)品領(lǐng)域的客戶的數(shù)千張數(shù)據(jù)幻燈片，以解碼如何進行數(shù)據(jù)溝通。本書將數(shù)據(jù)轉(zhuǎn)換為結(jié)合了語言、數(shù)字和圖形功能的敘述，以在組織內(nèi)部和外部都產(chǎn)生結(jié)果的方式來交流數(shù)據(jù)，幫助組織更快地做出決策，并激發(fā)人們采取行動。
南�！ざ虐柼兀∟ancy Duarte），著名溝通專家，《哈佛商業(yè)評論》撰稿人。作為溝通專家，南希破解了將故事模式有效地整合到業(yè)務(wù)溝通中的代碼。她曾在多家《財富》 500強公司及多次會議上發(fā)表演講。她的TEDx演講視頻點擊率超過200萬次。她創(chuàng)辦的公司Duarte Inc.在商業(yè)和文化領(lǐng)域頗具影響力，是視覺呈現(xiàn)方面的全球領(lǐng)導(dǎo)者。
王菲菲，英語愛好者，翻譯多本書籍，翻譯書籍主要集中于經(jīng)濟管理、領(lǐng)導(dǎo)力、人力資源、視覺呈現(xiàn)、組織發(fā)展等領(lǐng)域。
目? 錄
引? 言
了解故事背后的科學(xué)原理 ····························································2
將數(shù)據(jù)轉(zhuǎn)變?yōu)楣适?·····································································4
溝通數(shù)據(jù)來進行領(lǐng)導(dǎo) ··································································6
在提升溝通能力上投入時間 ·························································8
擁抱故事的力量 ·····································································.10
第 1 部分? 溝通數(shù)據(jù)
01 成為數(shù)據(jù)的溝通者
對提升數(shù)據(jù)溝通能力進行投資 ···················································.16
通過講故事來闡釋數(shù)據(jù) ····························································.18
成為故事中導(dǎo)師一樣的人 ·························································.20
用數(shù)據(jù)解決問題并發(fā)現(xiàn)機遇 ······················································.22
進入創(chuàng)造性思維模式 ·······························································.24
培養(yǎng)你的直覺 ········································································.26
02 與決策者溝通數(shù)據(jù)
了解你的決策者 ·····································································.30
高管太忙，請尊重他們的時間 ···················································.32
了解高管的關(guān)注點 ··································································.34
了解高管偏好的溝通方式 ·························································.36
針對提問和打斷做好準備 ·························································.38
第 2 部分? 厘清故事結(jié)構(gòu)
03 構(gòu)建數(shù)據(jù)觀點
構(gòu)建你的數(shù)據(jù)觀點 ··································································.44
了解大品牌如何使用數(shù)據(jù)進行溝通 ·············································.46
為數(shù)據(jù)觀點選擇最有效的動詞 ···················································.48
破譯績效動詞和過程動詞 ·························································.50
用最佳戰(zhàn)略視野打造行動計劃 ···················································.52
04 將執(zhí)行摘要構(gòu)建成一個數(shù)據(jù)故事
利用故事的三幕式結(jié)構(gòu) ····························································.56
用三幕式結(jié)構(gòu)寫一份執(zhí)行摘要 ···················································.58
在艱辛歷程中尋求改變 ····························································.60
將數(shù)據(jù)觀點作為第三幕 ····························································.62
05 通過結(jié)構(gòu)性分析來制訂行動計劃
將議論文寫作與說服性寫作融為一體 ··········································.66
繪制樹狀結(jié)構(gòu)圖 ·····································································.68
定義行動來支持數(shù)據(jù)故事 ·························································.70
讓解釋原因成為提供建議的動力 ················································.72
扮演自己觀點的懷疑者和反對者 ················································.74
在建議中包含假設(shè)“如果……那么這是真的”································.76
回顧樹狀結(jié)構(gòu)圖的組成部分 ······················································.78
第 3 部分? 清晰展示圖表和幻燈片
06 選擇圖表，撰寫論述
選擇每個人都可以看懂的圖表 ···················································.84
將圖表標題寫清楚 ··································································.86
撰寫描述性論述 ·····································································.88
用形容詞來論述條形圖 ····························································.90
用形容詞來論述圓環(huán)圖 ····························································.92
用動詞來論述折線圖 ·······························································.94
07 將注解添加到圖表上
將注解視圖添加到圖表上 ·························································.98
放大數(shù)據(jù)點 ···········································································100
在數(shù)據(jù)點中添加數(shù)學(xué)操作 ·························································102
讓見解顯而易見 ·····································································104
08 創(chuàng)建可供瀏覽的幻燈片集
將建議書打造成幻燈片集 ·························································108
將幻燈片集看作一本視覺書 ······················································110
編排內(nèi)容時增強可讀性 ····························································112
用非標準格式來強調(diào)內(nèi)容 ·························································114
強調(diào)必讀的文字 ·····································································116
對樹狀結(jié)構(gòu)圖的回顧分析 ·························································118
將幻燈片集視作一份樹狀結(jié)構(gòu)圖 ················································120
第 4 部分? 讓數(shù)據(jù)令人難忘
09 將數(shù)據(jù)與人們熟悉的事物進行對比
將數(shù)據(jù)與人們熟悉的事物相聯(lián)系 ················································126
促使人們更直觀地感知數(shù)據(jù) ······················································128
將數(shù)據(jù)與易于理解的尺寸聯(lián)系在一起 ··········································130
將數(shù)據(jù)與易于理解的時間聯(lián)系在一起 ··········································132
將數(shù)據(jù)與易于理解的物體相比較 ················································134
表達你對數(shù)據(jù)的感受 ·······························································136
10 將數(shù)據(jù)擬人化
數(shù)據(jù)故事中的英雄和反派 ·························································140
了解數(shù)據(jù)故事中的沖突 ····························································142
解決數(shù)據(jù)中的沖突 ··································································144
與角色對話 ···········································································146
分享情境，為數(shù)據(jù)增添意義 ······················································148
用數(shù)據(jù)拯救生命 ·····································································150
11 數(shù)據(jù)故事
利用時間緯度來呈現(xiàn)數(shù)據(jù) ·························································158
揭示隱藏的數(shù)據(jù) ·····································································160
用一條情感弧線來講述故事 ······················································166
用數(shù)據(jù)來證實故事的情感弧線 ·················································.170
按灰姑娘式弧線來反轉(zhuǎn)結(jié)局 ····················································.174
用數(shù)據(jù)講述有關(guān)“水”的慈善故事 ···········································.176
附? 錄
推進敘述 ············································································.185
運用一頁樹狀結(jié)構(gòu)圖來加速決策 ··············································.187
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