定 價(jià)：38 元
叢書(shū)名：英語(yǔ)寫(xiě)作原版影印系列叢書(shū)
- 作者：蓋爾(Steven H.Gale)等著
- 出版時(shí)間：2008/9/1
- ISBN：9787301142660
- 出 版 社：北京大學(xué)出版社
- 中圖法分類：H315
- 頁(yè)碼：336
- 紙張：膠版紙
- 版次：1
- 開(kāi)本：16K
《英語(yǔ)寫(xiě)作原版影印系列叢書(shū)—公司管理寫(xiě)作策略》是專門(mén)為公司經(jīng)理和商務(wù)從業(yè)人員編寫(xiě)的一本商務(wù)寫(xiě)作教科書(shū)，2006年出版后在美國(guó)十分暢銷，具有以下三個(gè)特色：
第一，《英語(yǔ)寫(xiě)作原版影印系列叢書(shū)—公司管理寫(xiě)作策略》專門(mén)系統(tǒng)介紹公司所常用的各種寫(xiě)作技巧，特別是針對(duì)公司和商界的管理層而編寫(xiě)，每章開(kāi)篇都列出本章重點(diǎn)內(nèi)容綱目，同時(shí)列舉豐富的實(shí)例，圖文并茂，并將本章的要點(diǎn)用表格形式突出，各章結(jié)尾都有小結(jié)，并配有大量針對(duì)性很強(qiáng)的練習(xí)。
第二，《英語(yǔ)寫(xiě)作原版影印系列叢書(shū)—公司管理寫(xiě)作策略》與以往的商務(wù)寫(xiě)作具有很大的區(qū)別，包含了計(jì)算機(jī)與網(wǎng)絡(luò)商務(wù)寫(xiě)作的內(nèi)容，這是一般寫(xiě)作教材所不涉及的，作者強(qiáng)調(diào)，在信息技術(shù)高度發(fā)達(dá)的全球化時(shí)代，寫(xiě)作模式已從傳統(tǒng)方式轉(zhuǎn)向電子方式，寫(xiě)作策略、技巧、要求和格式都發(fā)生了巨大的改變，國(guó)際商務(wù)從業(yè)人員一定要掌握電腦寫(xiě)作的本領(lǐng)。
第三，作者都是大學(xué)教授，具有良好的學(xué)術(shù)功底和研究能力，《英語(yǔ)寫(xiě)作原版影印系列叢書(shū)—公司管理寫(xiě)作策略》文字通順易懂，圖文并茂，每章都?xì)w納提煉出各種商務(wù)寫(xiě)作要領(lǐng)，以易于記憶的一覽表方式呈現(xiàn)給讀者，這些指導(dǎo)性原則是作者大公司多年實(shí)際管理工作經(jīng)驗(yàn)的親身體驗(yàn)，是理論與商務(wù)實(shí)踐緊密結(jié)合的結(jié)晶。
《英語(yǔ)寫(xiě)作原版影印系列叢書(shū)—公司管理寫(xiě)作策略》的主要使用，對(duì)象為跨國(guó)公司中層以上的管理人員和辦公室的文秘職員，對(duì)這些白領(lǐng)的日常書(shū)面交際能力提高具有參考價(jià)值，可作為企業(yè)培訓(xùn)教材，同時(shí)對(duì)在校大學(xué)生，特別是國(guó)際貿(mào)易、國(guó)際商務(wù)管理、商務(wù)英語(yǔ)等專業(yè)的學(xué)生來(lái)說(shuō)，是學(xué)習(xí)商務(wù)英語(yǔ)寫(xiě)作的一本不可多得的寫(xiě)作教材，也可以作為商務(wù)英語(yǔ)寫(xiě)作教師的參考書(shū)。
北京大學(xué)出版社2008年最新引進(jìn)了一套國(guó)外暢銷的《英語(yǔ)寫(xiě)作原版影印系列叢書(shū)》，并邀請(qǐng)我為這套叢書(shū)寫(xiě)序，談?wù)勎覍?duì)英語(yǔ)寫(xiě)作教學(xué)與研究的一些認(rèn)識(shí)。我仔細(xì)翻閱后，覺(jué)得這套書(shū)特色十分鮮明，其中有幾本再版達(dá)十次以上，經(jīng)久不衰，非常樂(lè)意在此推薦給我國(guó)的廣大讀者。
在經(jīng)濟(jì)全球化和網(wǎng)絡(luò)高度發(fā)達(dá)的今天，學(xué)好英語(yǔ)已變得十分重要，英語(yǔ)口頭與書(shū)面語(yǔ)的表達(dá)能力已逐漸成為當(dāng)今的核心競(jìng)爭(zhēng)力之一，從第二語(yǔ)言學(xué)習(xí)的社會(huì)文化觀看，能否流利地運(yùn)用外語(yǔ)進(jìn)行口頭或書(shū)面交流已直接關(guān)系到學(xué)生的就業(yè)和未來(lái)發(fā)展。中國(guó)的英語(yǔ)寫(xiě)作教學(xué)有許多問(wèn)題需要深入探討，引進(jìn)國(guó)外優(yōu)秀的英語(yǔ)寫(xiě)作教學(xué)與研究成果，對(duì)于更新我國(guó)的英語(yǔ)寫(xiě)作教學(xué)觀念和方法，改革當(dāng)前的英語(yǔ)寫(xiě)作教學(xué)具有重要意義。
一、國(guó)內(nèi)外二語(yǔ)寫(xiě)作研究概覽
第二語(yǔ)言寫(xiě)作的教學(xué)與研究在國(guó)際上一直受到重視，國(guó)外的寫(xiě)作教學(xué)研究十分活躍，以美國(guó)為例，美國(guó)普度（PuRDuE）大學(xué)每年定期召開(kāi)二語(yǔ)寫(xiě)作學(xué)術(shù)研討會(huì)，2008年6月6-7日召開(kāi)的第7屆寫(xiě)作年會(huì)的主題是：外語(yǔ)寫(xiě)作教學(xué)：原理與實(shí)踐。二語(yǔ)寫(xiě)作擁有自己的研究隊(duì)伍、研究機(jī)構(gòu)、學(xué)術(shù)期刊。概括起來(lái)，國(guó)際二語(yǔ)寫(xiě)作研究集中在四個(gè)領(lǐng)域：（1）寫(xiě)作過(guò)程研究，重點(diǎn)關(guān)注認(rèn)知操作模型、寫(xiě)作構(gòu)思策略、學(xué)習(xí)者的個(gè)體差異以及寫(xiě)作過(guò)程的階段性變化；（2）寫(xiě)作結(jié)果研究，采用文本分析、錯(cuò)誤分析、對(duì)比分析、對(duì)比修辭分析、語(yǔ)料分析等方法；（3）寫(xiě)作社會(huì)文化因素研究，影響寫(xiě)作的社會(huì)結(jié)構(gòu)、語(yǔ)域知識(shí)、動(dòng)機(jī)和需求等因素；（4）寫(xiě)作教學(xué)研究，如教學(xué)過(guò)程、學(xué)習(xí)策略、語(yǔ)言水平發(fā)展、課堂教學(xué)環(huán)節(jié)、寫(xiě)作測(cè)試、網(wǎng)絡(luò)寫(xiě)作課件開(kāi)發(fā)等。國(guó)際二語(yǔ)寫(xiě)作研究近期關(guān)注四個(gè)熱點(diǎn)：（1）批評(píng)對(duì)比修辭學(xué)，（2）母語(yǔ)寫(xiě)作遷移，（3）寫(xiě)作教師教育，（4）計(jì)算機(jī)輔助寫(xiě)作與研究。
Introduction
1 Strategies .for Effective,Managerial Writing
The Role of Strategy in Successful Managerial Writing
Writing in Context
Reasoning and Argument
Strategic Issues
Understanding the Workplace
Microcuhure, Organizational Culture, and Macrocuhure
Corporate Goals
Formal and Informal Processes
Professional Conduct and Personal Success
Personal Goals
Self-Image and Corporate Image
Communication Ethics
Culture and Ethics
2 Organizing Your Writing Strategy
Defining the Controlling Idea
Outlining ： Giving Your Ideas Order
Structural or Ordering Strategies
Practical Style in Outlining
Analytic Tools and Basic Writing Guidelines
Analysis-Tools for Building Ideas
Procedures for Organizing Analysis
Evidence, Logic, and Reason
Using Evidence to Support Logic and Reasoning
Analysis and Logic
Critical Thinking, Lateral Thinking
Part One Classic and
3 Oomposin8 Memos andLetters
The Memorandum
Strategy： Finding the Appropriate Tone
Process ： Formatting the Memo
Products ： Types of Memos
The Business Letter
Strategy ： Finding the Appropriate Tone
Identify the Audience
Process ： Formatting the Letter
Products ： Types of Letters
4 Preparing the Analytic Report
Analytic Reports： Types and Uses
Problem-Focused Analytic Report
Organizational Analytic Report
Strategies for Analytic Reports
Strategies for Analysis
Internal Versus External Analytic Reports
Organizing the Analytic Report
Identifying the Criteria for Analysis
Establishing Report Protocols
Collecting and Organizing Data
Tools for Analysis
5 Assessment and Recommendation Reports
Strategies for Persuasive Report Writing
Communicator Strategies for Persuasive Writing
Audience Strategies for Persuasive Writing
Message Strategies for Persuasive Writing
The Recommendation Report
The Solicited Recommendation Report
The Unsolicited Recommendation Report
The Evaluation Report
Organizing an Evaluation Report
Feasibility Reports
Establishing the Reports Criteria and Scope
……
6 Formatting the Proposal
Part Two Essential Tools for Managerial Writing
7 Optimizng the Electronically Integrated Workplace
8 Using Graphic Images Feeectively
The human resource approach utilizes knowledge about existingpersonnel to develop a comprehensive analysis of an organization·Information about personnel may be acquired from existing data or byconducting an assessment of personnel．This kind of analytic report can bethe first step in a comprehensive assessment and evaluation of the existingworkforce．It should include job and skills analyses．A job analysis is adetailed description of the workplace activities of individual employees．Itcan include a detailed description of the activities required to complete eachtask assigned to an individual or a group responsible for a specific task ortasks．Organizational specialists use a variety of tools to conduct job analyses·Another source that might be drawn upon would be job and positiondescriptions held by the human resources department，which also retains theoriginal application of individual employees．Unfortunately，updatedinformation about the employee may be inconsistent．For instance，if theemployee completes additional training——especially outside of work——thehuman resources department may not place that information in theindividual’S file．
Normally，specialized training provided by the company or contracted bv the company for the individual or team is recorded in employee files．Nonetheless，the initiation of an organizational analytic report iS an excellentopportunity to make employee files current．In effect，the assessment of employee skills provides the material needed for the organizational report．In developing a comprehensive picture of the work and the worker，an organizational analysis based on the human resource approach IS the best method for planning organizational change and for assessmg organizational capabilities．A prospective customer may reqmre a company to provlde a detailed analysis of itS workforce，facilities，and capital to ensure that the company will be able to meet the customer’s needs．Such an analysis may call for the number and educational credentials of managers，engineers’shop floor personnel，and support staff．
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