定 價：28 元
叢書名：現(xiàn)代實(shí)用商務(wù)英語叢書
- 作者：羅虹、陸志興
- 出版時間：2009/1/1
- ISBN：9787307067721
- 出 版 社：武漢大學(xué)出版社
- 中圖法分類：H31
- 頁碼：285
- 紙張：膠版紙
- 版次：2
- 開本：16K
《商務(wù)英語選讀》修訂注重結(jié)合英語經(jīng)貿(mào)專業(yè)類學(xué)生的特點(diǎn)，在編寫設(shè)計(jì)上重點(diǎn)突出國際商務(wù)活動相關(guān)的內(nèi)容，增加專業(yè)術(shù)語和知識。同時，強(qiáng)調(diào)對學(xué)生英語基本技能的培養(yǎng)和訓(xùn)練，努力提高學(xué)生實(shí)際運(yùn)用英語的能力，培養(yǎng)全面發(fā)展復(fù)合型國際商務(wù)人才。為了適應(yīng)國際經(jīng)濟(jì)形勢的變化和滿足我國外貿(mào)教育發(fā)展的需求，此次編者對《商務(wù)英語選讀》進(jìn)行了全面的修訂和補(bǔ)充，使內(nèi)容和質(zhì)量更為充實(shí)和完善。
高等院校商務(wù)專業(yè)系列教材，21世紀(jì)商務(wù)人士必備工具書，內(nèi)容涵蓋當(dāng)今國際商務(wù)最新觀點(diǎn)、最新動態(tài)，幫助您迎接新世紀(jì)國際商務(wù)業(yè)態(tài)的新挑戰(zhàn)。
為了適應(yīng)國際經(jīng)濟(jì)形勢的變化和滿足我國外貿(mào)教育發(fā)展的需求，此次我們對《商務(wù)英語選讀》進(jìn)行了全面的修訂和補(bǔ)充，使內(nèi)容和質(zhì)量更為充實(shí)和完善。
本書修訂注重結(jié)合英語經(jīng)貿(mào)專業(yè)類學(xué)生的特點(diǎn)，在編寫設(shè)計(jì)上重點(diǎn)突出國際商務(wù)活動相關(guān)的內(nèi)容，增加專業(yè)術(shù)語和知識。同時，強(qiáng)調(diào)對學(xué)生英語基本技能的培養(yǎng)和訓(xùn)練，努力提高學(xué)生實(shí)際運(yùn)用英語的能力，培養(yǎng)全面發(fā)展復(fù)合型國際商務(wù)人才。
修訂和補(bǔ)充的內(nèi)容有：
1.對個別章節(jié)的課文與閱讀材料進(jìn)行更新，使之更具時代性、知識性和趣味性；
2.增補(bǔ)了與每個單元課文相關(guān)的語言與文化背景知識；
3.對每個單元課文中難度較大的句式和商務(wù)術(shù)語補(bǔ)充了解釋和翻譯。
編寫上具有以下幾個特點(diǎn)：
題材廣泛。本書從國際貿(mào)易、金融證券、貿(mào)易談判、商務(wù)交際和電子商務(wù)等多方面介紹了國際貿(mào)易的領(lǐng)域，內(nèi)容豐富多彩，全面展現(xiàn)了國際商務(wù)活動主題的涵蓋面，是一本系統(tǒng)、完整的商務(wù)英語閱讀教材。
材料新穎。本教材所選的內(nèi)容大部分來源于國內(nèi)外最新原版書籍和文章，觀點(diǎn)新穎、表達(dá)地道。在著重介紹商務(wù)知識與商務(wù)活動的同時，也介紹了語言文化與跨文化交際方面的知識。本書還從構(gòu)詞、句法、中心大意、閱讀技巧等方面介紹了如何提高英語閱讀理解的系列方法，可幫助學(xué)生提高英語閱讀的理解能力。
專業(yè)突出。本書所用商務(wù)詞匯術(shù)語專業(yè)、準(zhǔn)確，學(xué)生可在學(xué)好專業(yè)課的基礎(chǔ)上，積累商務(wù)知識及標(biāo)準(zhǔn)表達(dá)法，形成本專業(yè)的獨(dú)特優(yōu)勢。
Chapter 1 Cross Culture of Business
Section I
Text A Aspects of Culture （ I ）
Reading Passage 1， Passage 2
Section II
Text B Aspects of Culture （ II ）
Reading Passage 3， Passage 4
Reading Skill Prereading
Chapter 2 Business Etiquette
Section I
Text A Everyday Etiquette for Office Life
Reading Passage 1， Passage 2
Section II
Text B Handshakes
Reading Passage 3， Passage 4
Reading Skill Speed Reading
Chapter 3 Insurance
Section I
Text A Insurance and Its Functions
Reading Passage 1， Passage 2
Section lI
Text B Types of Insurance Coverage
Reading Passage 3， Passage 4
Reading Skill Skimming
Chapter 4 Global Corporations
Section I
Text A Multinationals
Reading Passage 1， Passage 2
Section II
Text B The Ups and Downs of Sanyo
Reading Passage 3， Passage 4
Reading Skill Scanning
Chapter 5 Successful Businessmen
Section I
Text A Inspiration and Hard Work Made Me an Entrepreneur
Reading Passage 1， Passage 2
Section H
Text B Malcolm McLean
Reading Passage 3， Passage 4
Reading Skill Context Clues
Chapter 6 Economy and Business
Section I
Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market
Reading Passage 1， Passage 2
Section lI
Text B Pepsi Gets Street Smart
Reading Passage 3， Passage 4
Reading Skill Main Idea
Chapter 7 Advertisements
Section I
Text A The Advertising Standards Authority：An Advertising Watchdog
Reading Passage 1， Passage 2
Section lI
Text B Advertising
Reading Passage 3， Passage 4
Reading Skill Stems and Affixes
Chapter 8 Internet and E-commerce
Section I
Text A Surfing to Success
Reading Passage 1， Passage 2
Section II
Text B Getting World onto Intemet Train
Reading Passage 3， Passage 4
Reading Skill Paragraph Analysis： Reading for Full Understanding
Keys to Exercises
Vocabulary
References
Todays bills are problematic for vending machines. Modern vending machines accept dollar bills， but users still face the frustration of their money being rejected because of folded corners and wrinkled edges.
One of the great benefits of smart cards is that the cards value can be verified and changed without going through the kind of credit card dial-up system. Transactions can be speeded up， and lines shortened.
Imagine using the sort of smart card planned by Visa in an experimental program for the 1996 Atlanta Olympics. Although final plans are still being worked out， the user could get up in the morning with a card he had loaded with， say，$ 200 the day before at an ATM-like machine. He pays for breakfast at a fast food restaurant， pays for a bus ride to an Olympic stadium， then purchases a ticket for the pole vault competition at a machine on-site. In the hot afternoon sun， he stops by a vending machine to purchase a cool drink with the card， then pauses at a nearby telephone to call home， also using the card.
With the value of the card reduced， he might stop at an ATM to add another $100. （One of the virtues of the card is that if it is lost， only its current value is put at risk， and not an entire line of credit.） Or he might exhaust the cards value and simply throw it away. In the Visa experiment， the cards will be disposable.
Converting to smart cards will require massive， but gradual， refitting or replacement of equipment in stores， restaurants， and telephones. The first smart cards will carry the conventional magnetic stripe so they can be used like traditional credit cards in addition to their "smart" functions.The transition will likely be a quiet， almost unnoticed process. And its already happening.
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