《高職高專英語(yǔ)系列:英語(yǔ)閱讀教程(第1冊(cè))》在教育部“十二五”規(guī)劃的大局下,以加強(qiáng)高職高專院校學(xué)生實(shí)踐能力和職業(yè)技能的培養(yǎng)為宗旨,順應(yīng)當(dāng)前的改革大潮。本系列教材配合本校的教學(xué)改革與精品課程建設(shè),努力打造符合高職高專辦學(xué)理念與要求以及滿足企業(yè)生產(chǎn)、建設(shè)、管理、服務(wù)一線需要的高質(zhì)量立體化的精品教材。通過(guò)對(duì)《高職高專英語(yǔ)系列:英語(yǔ)閱讀教程(第1冊(cè))》的精心設(shè)計(jì),能夠使應(yīng)用英語(yǔ)和商務(wù)英語(yǔ)專業(yè)教學(xué)更貼近應(yīng)用和商務(wù)工作和生活實(shí)際,有效地呈現(xiàn)應(yīng)用和商務(wù)辦公場(chǎng)景,同時(shí)與相關(guān)資格認(rèn)證相結(jié)合,使學(xué)生能夠掌握切實(shí)有用的語(yǔ)言信息,在提高聽、說(shuō)、讀、寫、譯等實(shí)際語(yǔ)言運(yùn)用能力的同時(shí),順利通過(guò)國(guó)家統(tǒng)一資格認(rèn)證,為學(xué)生后續(xù)學(xué)習(xí)、就業(yè)、職業(yè)技能提升和素質(zhì)修養(yǎng)等奠定良好的基礎(chǔ)。
總序
編寫說(shuō)明
Unit 1 Giants in Business
Ⅰ Lead-in :Picture Talking
Ⅱ Comprehensive Reading:Passage A Bill Gates
Ⅲ Reading in Depth:Passage B Li Ka-shing
Ⅳ Reading Skill Focus:Context Clues (1)
Ⅴ Extending Reading:Rich Parents May Not Mean Rich Kids
Unit 2 Queens of Business Kingdom
Ⅰ Lead-in:Picture Talking
Ⅱ Comprehensive Reading:Passage A Mary Kay
Ⅲ Reading in Depth:Passage B The Most Famous Woman in China:Story of Yue-sai Kan
IV. Reading Skill Focus:Context Clues(2)
Ⅴ Extending Reading:Ding, 20, Strives to Become A Model Boss
Unit 3 Career Planning
Ⅰ Lead-in:Picture Talking
Ⅱ Comprehensive Reading:Passage A Kai-fu Lee's Talk about Career Planning
Ⅲ Reading in Depth:Passage B Indra Nooyi
Ⅳ Reading Skill Focus:Context Clues (3)
Ⅴ Extending Reading:Ma and His Successful Business
Unit 4 Brand Story
Ⅰ Lead-in:Picture Talking
Ⅱ Comprehensive Reading:Passage A Nokia-Connecting People
Ⅲ Reading in Depth:Passage B Nike-Just Do It
Ⅳ Reading Skill Focus:Context Clues(4)
Unit 5 Fashion Life
Ⅰ Lead-in:Picture Talking
Ⅱ Comprehensive Reading:Passage A Chanel-Always Elegant, Always Unique
Ⅲ Reading in Depth:Passage B Prada-Luxury Kingdom
Ⅳ Reading Skill Focus:Identifying References
Ⅴ Extending Reading:Lady Gaga Fashion-There Is Nothing to Be Afraid
Unit 6 Unique Business-running View
Unit 7 Fashion Products
Unit 8 Business Color Psychology
Unit 9 Personal Finance
Unit 10 To Be A Smart Consumer
Unit 11 Business Communication
Unit 12 Business Culture
參考文獻(xiàn)