《大學(xué)專門用途英語系列教材:商學(xué)英語教程》特點(diǎn):
詞匯 豐富的語言學(xué)習(xí)活動(dòng)幫助學(xué)生掌握管理學(xué)領(lǐng)域核心術(shù)語以及一般學(xué)術(shù)詞匯。
知識(shí) 介紹管理學(xué)領(lǐng)域基本概念和事實(shí),幫助學(xué)生了解相關(guān)學(xué)科知識(shí)。
技能各種技能知識(shí)介紹和訓(xùn)練幫助學(xué)生聽懂相關(guān)學(xué)術(shù)講座,讀懂相關(guān)文獻(xiàn)資料,參與相關(guān)學(xué)術(shù)研討,進(jìn)行相關(guān)學(xué)術(shù)研究以及撰寫學(xué)術(shù)論文。
聽 幫助學(xué)生聽懂相關(guān)學(xué)術(shù)講座,聽前準(zhǔn)備、內(nèi)容預(yù)測(cè)、巧作筆記、擴(kuò)展發(fā)揮;
讀 幫助學(xué)生看懂相關(guān)學(xué)術(shù)文章:把握脈絡(luò)、找準(zhǔn)信息、評(píng)估結(jié)果、合理推論;
說 幫助學(xué)生有效參與相關(guān)研討:報(bào)告結(jié)果、提出問題、回答問題、巧妙論證;
寫 幫助學(xué)生有效創(chuàng)作學(xué)術(shù)論文:巧寫句子、巧用文獻(xiàn)、巧妙開篇、精當(dāng)結(jié)尾。
Unit 1 The business of business
Unit 2 The organization of work
Unit 3 Getting the work done
Unit 4 The world of technology
Unit 5 People and markets
Unit 6 Products and strategies
Unit 7 Operations: producing the goods
Unit 8 Operations: efficiency, costs and quality
Unit 9 Managing financial accounts
Unit 10 Funding company activities
Unit 11 External influences
Unit 12Strategy and change
Additional material
Transcripts
Additional translation exercise
Unit 1 The business of business
Unit 2 The organization of work
Unit 3 Getting the work done
Unit 4 The world of technology
Unit 5 People and markets
Unit 6 Products and strategies
Unit 7 Operations: producing the goods
Unit 8 Operations: efficiency, costs and quality
Unit 9 Managing financial accounts
Unit 10 Funding company activities
Unit 11 External influences
Unit 12Strategy and change
Additional material
Transcripts
Additional translation exercise
Wordlist