《電子商務(wù)英語(全新版全國外經(jīng)貿(mào)院校高職高專英語系列精品教材)》作為電子商務(wù)英語專業(yè)的入門書，其目標(biāo)是讓讀者盡可能在短時(shí)間內(nèi)熟練運(yùn)用英語從事電子商務(wù)領(lǐng)域的工作。本書以電子商務(wù)與網(wǎng)絡(luò)技術(shù)為背景，充分考慮電子商務(wù)英語的專業(yè)性和跨學(xué)科性等特點(diǎn)，在力求保證英文純正性的同時(shí)，盡可能做到難易結(jié)合、通俗實(shí)用。
Chapter 1 Introduction to Electronic Commerce (E-commerce)
1.1 Overview of E-commerce
1.2 Definitions and Benefits of E-commerce
1.3 Future Trends of E-commerce
Chapter 2 Classification of E-commerce
2.1 B2B Model
2.2 B2C Model
2.3 C2C Model
Chapter 3 Mobile Commerce (M-commerce)
3.1 Introduction to M-commerce
3.2 Wireless Devices and Business Model of M-commerce
3.3 Implementation Technologies of M-Commence
Chapter 4 E-commerce Corporation
4.1 A Comparative Analysis of eBay and Amazon
4.2 Analysis on Alibaba.corn Chapter 1 Introduction to Electronic Commerce (E-commerce)
1.1 Overview of E-commerce
1.2 Definitions and Benefits of E-commerce
1.3 Future Trends of E-commerce
Chapter 2 Classification of E-commerce
2.1 B2B Model
2.2 B2C Model
2.3 C2C Model
Chapter 3 Mobile Commerce (M-commerce)
3.1 Introduction to M-commerce
3.2 Wireless Devices and Business Model of M-commerce
3.3 Implementation Technologies of M-Commence
Chapter 4 E-commerce Corporation
4.1 A Comparative Analysis of eBay and Amazon
4.2 Analysis on Alibaba.corn
4.3 Successful Strategies of Taobao's E-commerce
Chapter 5 Electronic Payment (E-payment) System
5.1 Overview of E-payment
5.2 New Payment Mode-PayPal
5.3 Analysis on Alipay Mode
Chapter 6 Security Technology of E-commerce
6.1 Message Security Issues
6.2 Securing the Firewall
6.3 Encryption and Authentication
Chapter 7 E-commerce Management
7.1 Web Site Design Issue
7.2 Risk Management
7.3 ICC Guidelines on Advertising and Marketing on the Internet
Chapter 8 Web Advertisement in E-commerce
8.1 Web Advertisement
8.2 Web Advertisement Methods
8.3 Web Advertisement Strategies
Chapter 9 Logistics Management of E-commerce
9.1 Electronic Logistics
9.2 Environmental Logistics
9.3 Logistics Automation
Word List
References
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