英語導(dǎo)游實(shí)務(wù)是旅游管理、酒店管理、會(huì)展與服務(wù)管理等專業(yè)的核心課程。本書致力于培養(yǎng)學(xué)生的英語導(dǎo)游服務(wù)與業(yè)務(wù)實(shí)踐能力，本書可作為教材，也可作為英語導(dǎo)游的工作用書。將幫助學(xué)生較全面地了解并掌握英文導(dǎo)游員在帶團(tuán)過程中的業(yè)務(wù)流程、實(shí)務(wù)技能、必備知識(shí)等，為立志于考取國家旅游局導(dǎo)游資格證書的學(xué)牛提供專業(yè)、系統(tǒng)、有效的指導(dǎo)和幫助。
本書的內(nèi)容體系立足于國內(nèi)導(dǎo)游證考試大綱及國外導(dǎo)游培訓(xùn)與考核標(biāo)準(zhǔn)，及時(shí)反映旅游及導(dǎo)游行業(yè)實(shí)踐及動(dòng)態(tài)，重點(diǎn)在導(dǎo)游英語專業(yè)詞匯學(xué)習(xí)、導(dǎo)游詞撰寫、導(dǎo)游翻譯練習(xí)(口筆譯)方面有所突破，將知識(shí)習(xí)得、技能與能力培育融入教材內(nèi)容中。主要包括如下內(nèi)容：導(dǎo)游的歷史、現(xiàn)狀與未來，導(dǎo)游人員，導(dǎo)游工作內(nèi)容，導(dǎo)游語言藝術(shù)，旅游事故的預(yù)防和處理，旅行和交際常識(shí)等。本書邀請(qǐng)外國專家審定了全書的英文部分，確保了語言的規(guī)范性、可讀性及實(shí)用性。
Chapter 1 Introduction to the Course
1.1 Textbook at a Glance
1.2 Structure of Each Chapter
1.3 Level of the Textbook
1.4 Course Structure
1.5 Teaching and Learning Strategies
1.6 Assessment Details
1.7 Teaching Plan
Chapter 2 Tour Guiding: Its Origin,Growth and Future
2.1 Beginning of the Story
2.2 Development of the Story
2.3 Breakthrough of the Story
2.4 Continuance of the Story
2.5 Prospects of the Story
Chapter 3 Practical Insights into Tourist Guide
Chapter 1 Introduction to the Course
1.1 Textbook at a Glance
1.2 Structure of Each Chapter
1.3 Level of the Textbook
1.4 Course Structure
1.5 Teaching and Learning Strategies
1.6 Assessment Details
1.7 Teaching Plan
Chapter 2 Tour Guiding: Its Origin,Growth and Future
2.1 Beginning of the Story
2.2 Development of the Story
2.3 Breakthrough of the Story
2.4 Continuance of the Story
2.5 Prospects of the Story
Chapter 3 Practical Insights into Tourist Guide
3.1 Career Definition
3.2 Classification of Tourist Guides
3.3 Roles of Tourist Guide
Chapter 4 Qualification and Training
4.1 Qualification
4.2 Certification
4.3 Licensing
4.4 Training
Chapter 5 Legal and Ethical Issues in Tour Guiding
5.1 Legal Requirement
5.2 Code of Practice
5.3 Ethical Obligations
Chapter 6 Job Description of Guiding Group
6.1 Tour Manager
6.2 Tour Operator
6.3 Tour Leader
6.4 Tour Escort
6.5 Local Tour Guide
6.6 On-Site Guide
Chapter 7 Essential Steps for Guiding
7.1 Pre-Tour Arrangement
7.2 Meeting the Group
7.3 Checking-in the Hotel
7.4 Conducting the Tour
……
Chapter 8 Presentation Techniques
Chapter 9 Communication Techniques
Chapter 10 Group Management
Appendix
參考文獻(xiàn)
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