項目一　賬號管理···································································································.1
任務(wù)1.1　新手達(dá)人違規(guī)處理與賬號運(yùn)營邏輯 ········································································.2
任務(wù)1.2　確認(rèn)定位方向，尋找對標(biāo)賬號 ··············································································.4
任務(wù)1.3　完善賬號資料 ···································································································.9
任務(wù)1.4　賬號診斷與作品數(shù)據(jù)優(yōu)化 ····················································································13
項目小結(jié) ······················································································································18
項目二　場景搭建····································································································19
任務(wù)2.1　配置不同直播場景下的硬件設(shè)備 ···········································································20
任務(wù)2.2　安裝、配置自媒體軟件環(huán)境 ·················································································26
任務(wù)2.3　搭建美食類短視頻場景 ·······················································································34
任務(wù)2.4　不同類型直播間搭建與裝修 ·················································································37
項目小結(jié) ······················································································································43
項目三　文案創(chuàng)意·····································································································44
任務(wù)3.1　用選題輔助工具確定一個美妝選題 ········································································45
任務(wù)3.2　以某舞蹈賬號為例，完成內(nèi)容創(chuàng)意并制作內(nèi)容大綱 ···················································51
任務(wù)3.3　制作一期美妝圖文內(nèi)容 ·······················································································57
任務(wù)3.4　撰寫催淚紀(jì)錄片推薦的短視頻腳本 ········································································61
項目小結(jié) ······················································································································70
項目四　圖片拍攝與處理··························································································71
任務(wù)4.1　用數(shù)碼相機(jī)拍攝圖片 ··························································································72
任務(wù)4.2　用Photoshop 還原圖像色彩 ··················································································79
任務(wù)4.3　設(shè)計一款大促活動主題字體 ·················································································83
任務(wù)4.4　設(shè)計一款直播大促預(yù)熱海報 ·················································································89
項目小結(jié) ···················································································································.100
項目五　視頻拍攝與剪輯·····················································································.101
任務(wù)5.1　拍攝一組情緒短片視頻素材 ··············································································.102
任務(wù)5.2　使用剪映專業(yè)版為視頻素材配音 ········································································.107
任務(wù)5.3　結(jié)合剪映工具進(jìn)行視頻配樂 ··············································································.113
任務(wù)5.4　貓糧廣告視頻的后期制作 ·················································································.118
項目小結(jié) ···················································································································.124
項目六　口播技術(shù)····································································································.125
任務(wù)6.1　美妝主播自我素養(yǎng)提升 ····················································································.126
任務(wù)6.2　拆解對標(biāo)直播間單品直播話術(shù) ···········································································.133
任務(wù)6.3　健身達(dá)人直播互動設(shè)計 ····················································································.138
任務(wù)6.4　美妝達(dá)人的一場直播流程拆解 ···········································································.146
項目小結(jié) ···················································································································.149
項目七　短視頻運(yùn)營································································································.150
任務(wù)7.1　美妝達(dá)人Grace 的視頻運(yùn)營月度規(guī)劃 ··································································.151
任務(wù)7.2　完成美妝博主的賬號包裝和審校 ········································································.156
任務(wù)7.3　一條洗發(fā)水廣告視頻的數(shù)據(jù)分析 ········································································.162
任務(wù)7.4　“雪糕刺客”爆款視頻打造 ···············································································.169
項目小結(jié) ···················································································································.175
項目八　直播運(yùn)營··································································································.176
任務(wù)8.1　設(shè)定一場飾品帶貨直播的目標(biāo) ···········································································.177
任務(wù)8.2　新人首次開播直播策劃 ····················································································.181
任務(wù)8.3　一場美妝直播的運(yùn)營執(zhí)行工作 ···········································································.185
任務(wù)8.4　一場飾品帶貨直播的復(fù)盤 ·················································································.189
項目小結(jié) ···················································································································.194
項目九　付費推廣····································································································.195
任務(wù)9.1　廣告賬號創(chuàng)建 ································································································.196
任務(wù)9.2　DOU+ 自定義定向投放 ····················································································.200
任務(wù)9.3　創(chuàng)建信息流廣告計劃 ·······················································································.205
任務(wù)9.4　創(chuàng)建搜索廣告計劃 ··························································································.211
項目小結(jié) ···················································································································.218
項目十　用戶運(yùn)營···································································································.219
任務(wù)10.1　蛋黃酥品牌的用戶調(diào)研設(shè)計 ············································································.220
任務(wù)10.2　美妝博主的粉絲群管理和活動策劃 ···································································.225
任務(wù)10.3　建立防曬霜產(chǎn)品的FAQ 庫 ··············································································.231
項目小結(jié) ···················································································································.235
項目十一　電商變現(xiàn) ·································································································.236
任務(wù)11.1　開通商品櫥窗 ······························································································.237
任務(wù)11.2　櫥窗商品管理與應(yīng)用 ·····················································································.239
任務(wù)11.3　直播商品上下架 ···························································································.244
任務(wù)11.4　直播銷售 ····································································································.250
任務(wù)11.5　資金管理 ····································································································.255
項目小結(jié) ···················································································································.259
項目十二　服務(wù)變現(xiàn)································································································.260
任務(wù)12.1　服務(wù)交易平臺賬號注冊與信息設(shè)置 ···································································.261
任務(wù)12.2　服務(wù)接單與拒單 ···························································································.264
任務(wù)12.3　執(zhí)行任務(wù) ····································································································.270
任務(wù)12.4　收入結(jié)算與提現(xiàn) ···························································································.275
項目小結(jié) ···················································································································.280