《國際商務洽談口語教程》在內(nèi)容上，圍繞一個跨國案例展開，從一臺設備的進口談起，將建立廠家與代理的業(yè)務關系、產(chǎn)品、產(chǎn)品的分銷、促銷、定價、公關、銷售、目標市場、客戶及進出口貨物價格商談、付款、包裝運輸、保險、合同的執(zhí)行等等聯(lián)系在一起。圍繞這個案例，融入了相關的背景知識、會話樣本及有關練習。學生可以充分理解案例背后的商務運作。
Introduction The Banking Industry
Unit One Building Business Relations
Unit Two Creating Effective Promotion Strategies
Unit Three Organizing a Sales Training Program
Unit Four Meeting the Clients
Unit Five Entertaining the Clients
Unit Six Negotiating Payment Terms
Unit Seven Delivering the Goods
Unit Egiht Choosing the Right Insurance
Unit Nine Handling Disputes
Appendix 1 Sample Sole Agency Agreement
Appendix 2 Reseller's Price Management Template
Appendix 3 Sales Proposal Template
Appendix 4 Major SSB Product Manufacturers in the World-
Appendix 5 Sample Sales Contract
Reference List
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