本書取材創(chuàng)新、內(nèi)涵創(chuàng)新、立意創(chuàng)新。全書的編寫思路緊跟新時(shí)代國家經(jīng)濟(jì)、文化發(fā)展的趨勢,立意順應(yīng)國家職業(yè)教育改革的理念和實(shí)施方案。本書以崗位職業(yè)能力分析和教學(xué)實(shí)際需求為基礎(chǔ),服務(wù)于涉外事業(yè)發(fā)展和滿足社會(huì)人才需求,在強(qiáng)化和提升學(xué)生涉外職業(yè)能力的同時(shí)也致力于提升學(xué)生的綜合素質(zhì),培養(yǎng)學(xué)生的創(chuàng)新意識(shí)。本書涉及的場景集中展示了因中西方文化差異帶來的一系列影響多邊商務(wù)活動(dòng)的問題,拓展了學(xué)生的專業(yè)知識(shí)面,提升了涉外職業(yè)能力,也引導(dǎo)學(xué)生在涉外工作和跨文化合作中樹立正確的文化觀和世界觀,積極配合了思政教育和就業(yè)指導(dǎo)工作。
周容生,云南能源職業(yè)技術(shù)學(xué)院教師,參與高職英語教學(xué)綜合性教學(xué)評(píng)價(jià)體系構(gòu)建、高效課堂——實(shí)用英語任務(wù)型學(xué)習(xí)研究、高職高專學(xué)生英語學(xué)習(xí)策略與自主學(xué)習(xí)能力相關(guān)性研究等多項(xiàng)課題,曾獲得云南省"超星杯”信息化教學(xué)設(shè)計(jì)競賽三等獎(jiǎng)。
目 錄
Unit 1 Recruitment 1
SectionⅠ Warm up 1
Section?Ⅱ Listening and Speaking 3
Section?Ⅲ Practical Reading 6
Section Ⅳ Practical Writing 16
Unit 2 Human Resource 20
SectionⅠ Warm up 20
Section?Ⅱ Listening and Speaking 22
Section?Ⅲ Practical Reading 27
Section Ⅳ Practical Writing 40
Unit 3 Marketing 45
SectionⅠ Warm up 45
Section?Ⅱ Listening and Speaking 46
Section?Ⅲ Practical Reading 50
Section Ⅳ Practical Writing 59
Unit 4 Business Meeting 63
SectionⅠ Warm up 63
Section?Ⅱ Listening and Speaking 65
Section?Ⅲ Practical Reading 68
Section Ⅳ Practical Writing 78
Unit 5 Business Travel 81
SectionⅠ Warm up 81
Section?Ⅱ Listening and Speaking 83
Section?Ⅲ Practical Reading 89
Section Ⅳ Practical Writing 98
Unit 6 Business Dinner 101
SectionⅠ Warm up 101
Section?Ⅱ Listening and Speaking 103
Section?Ⅲ Practical Reading 105
Section Ⅳ Practical Writing 115
Unit 7 Trade Show 119
SectionⅠ Warm up 119
Section?Ⅱ Listening and Speaking 121
Section?Ⅲ Practical Reading 123
Section Ⅳ Practical Writing 135
Unit 8 Customer Service 139
SectionⅠ Warm up 139
Section?Ⅱ Listening and Speaking 141
Section?Ⅲ Practical Reading 143
Section Ⅳ Practical Writing 155
Unit 9 Business Negotiation 158
SectionⅠ Warm up 158
Section?Ⅱ Listening and Speaking 160
Section?Ⅲ Practical Reading 165
Section Ⅳ Practical Writing 176
Unit 10 E-commerce 182
SectionⅠ Warm up 182
Section?Ⅱ Listening and Speaking 184
Section?Ⅲ Practical Reading 186
Section Ⅳ Practical Writing 197
參考文獻(xiàn) 202