項目一 商務(wù)數(shù)據(jù)分析認(rèn)知 ...............1 教學(xué)目標(biāo)　...................................1 思維導(dǎo)圖　...................................2 課前自學(xué)..........................................2 一、商務(wù)數(shù)據(jù)分析概述　..............2 二、商務(wù)數(shù)據(jù)分析的價值　..........6 三、商務(wù)數(shù)據(jù)分析思路　............10 自學(xué)自測　.................................15 課中實訓(xùn)........................................17 實訓(xùn)一　明確商務(wù)數(shù)據(jù)分析價值 ..........................17 實訓(xùn)二　使用維度法構(gòu)建 數(shù)據(jù)分析思路 ............18 實訓(xùn)三　確定經(jīng)濟可行的商業(yè)指標(biāo) ...................20 實訓(xùn)項目評價　..........................24 課后提升........................................25 案例：身體乳產(chǎn)品升級市場調(diào)研方案設(shè)計　................25 項目二　商務(wù)數(shù)據(jù)收集 .......................27 教學(xué)目標(biāo)　.................................27 思維導(dǎo)圖　.................................28 課前自學(xué)........................................28 一、初識商務(wù)數(shù)據(jù)收集　............28 二、選擇數(shù)據(jù)收集方法　............31 三、實施商務(wù)數(shù)據(jù)收集　............34 自學(xué)自測　.................................37 課中實訓(xùn)........................................39 實訓(xùn)一　初識商務(wù)數(shù)據(jù)收集 ...........................39 實訓(xùn)二　選擇數(shù)據(jù)收集方法 ...........................40 實訓(xùn)三　實施商務(wù)數(shù)據(jù)收集 ...........................42 實訓(xùn)項目評價　..........................45 課后提升........................................47 案例：身體乳產(chǎn)品升級市場調(diào)研數(shù)據(jù)收集　................47 項目三　商務(wù)數(shù)據(jù)預(yù)處理 ..................49 教學(xué)目標(biāo)　.................................49 思維導(dǎo)圖　.................................50 課前自學(xué)........................................50 一、商務(wù)數(shù)據(jù)預(yù)處理的內(nèi)容　..................................50 二、商務(wù)數(shù)據(jù)的統(tǒng)計特征　........53 三、商務(wù)數(shù)據(jù)清洗　...................61 四、商務(wù)數(shù)據(jù)集成、轉(zhuǎn)換和　規(guī)約 .................................75 自學(xué)自測　.................................82 課中實訓(xùn)........................................85 實訓(xùn)一　商務(wù)數(shù)據(jù)問題檢測 ..........................85 實訓(xùn)二　商務(wù)數(shù)據(jù)統(tǒng)計特征處理 ..........................87 實訓(xùn)三　商務(wù)數(shù)據(jù)清洗 ............90 實訓(xùn)四　商務(wù)數(shù)據(jù)集成、轉(zhuǎn)換和規(guī)約 ...............92 實訓(xùn)項目評價　..........................94 課后提升........................................95 案例：身體乳產(chǎn)品升級市場　調(diào)研數(shù)據(jù)預(yù)處理 ............95 項目四　商務(wù)數(shù)據(jù)分析 .......................99 教學(xué)目標(biāo)　.................................99 思維導(dǎo)圖　...............................100 課前自學(xué)......................................100 一、行業(yè)分析　........................101 二、客戶分析　........................105 三、產(chǎn)品分析　........................109 四、運營分析　........................113 自學(xué)自測　...............................117 課中實訓(xùn)......................................119 實訓(xùn)一　行業(yè)分析 .................119 實訓(xùn)二　客戶分析 .................122 實訓(xùn)三　產(chǎn)品分析 .................125 實訓(xùn)四　運營分析 .................132 實訓(xùn)項目評價　........................147 課后提升......................................149 案例：身體乳產(chǎn)品升級市場調(diào)研數(shù)據(jù)分析（以市場部數(shù)據(jù)為例）　.................149 項目五　商務(wù)數(shù)據(jù)可視化及報告撰寫 .....................155 教學(xué)目標(biāo)......................................155 思維導(dǎo)圖　...............................156 課前自學(xué)　...............................156 一、商務(wù)數(shù)據(jù)可視化　.............156 二、商務(wù)數(shù)據(jù)分析報告　..........169 自學(xué)自測　...............................177 課中實訓(xùn)......................................179 實訓(xùn)一　創(chuàng)建商務(wù)數(shù)據(jù)可視化圖表 ..............179 實訓(xùn)二　撰寫商務(wù)數(shù)據(jù)分析報告 .................185 實訓(xùn)項目評價　........................191 課后提升......................................193 案例：身體乳產(chǎn)品市場數(shù)據(jù)分析報告（部分）　.......193