本書細(xì)致地向讀者展示了商務(wù)貿(mào)易的每一個過程。全書分為8章60個單元，包括拓展業(yè)務(wù)、市場營銷、貿(mào)易談判、合作形式、簽約談判、商務(wù)會展、舌戰(zhàn)會議室、處理危機。本書可以全方位、立體式地幫助讀者成為一位地道的商務(wù)達(dá)人。
Chapter 1 Extending Business
Unit 1 Making An Appointment
Unit 2 Changing Plans
Unit 3 Visiting
Unit 4 Making An Introduction
Unit 5 Showing The Intention
Unit 6 Greeting Each Other
Unit 7 About The Company
Unit 8 Dining With Clients
Chapter 2 Marketing
Unit 1 Market Research
Unit 2 Channels Of Distribution
Unit 3 Quality Control
Unit 4 In Season And Off Season
Unit 5 Market Advancing And Falling
Unit 6 Advertisement Strategy
Unit 7 Noticeable Package
Unit 8 Promotion Strategy
Unit 9 Media And Public Relations
Unit 10 Business On-line
Unit 11 After-sale Services
Chapter 3 Trade Negotiations
Unit 1 Inquiry And Offer
Unit 2 Counter-offer
Unit 3 Quantity
Unit 4 Packaging
Unit 5 Shipment
Unit 6 Delivery Time
Unit 7 Insurance
Unit 8 Commodity Inspection
Unit 9 Terms Of Payment
Chapter 4 Forms Of Trade
Unit 1 Agency
……
Chapter 5 Contract
Chapter 6 Business Exhiition
Chapter 7 In The Meeting Room
Chapter 8 Dealing With Troubles
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