《商務(wù)英語案例分析》涵蓋商務(wù)活動(dòng)中的主要典型案例，并把真實(shí)的案例情境和基本的商務(wù)知識相結(jié)合。這些案例覆蓋了市場營銷管理、人力資源管理、戰(zhàn)略管理等方面。全書包括12個(gè)單元，內(nèi)容涉及現(xiàn)代商務(wù)和企業(yè)管理各領(lǐng)域，包括招聘面試、激勵(lì)機(jī)制、績效考核、產(chǎn)品定位、網(wǎng)上購物、廣告設(shè)計(jì)、業(yè)務(wù)分析、市場開發(fā)、競爭策略、商務(wù)談判、品牌塑造、獵頭服務(wù)等主題。每個(gè)案例圍繞主題組織相關(guān)語言素材和商務(wù)知識素材，讓學(xué)生在具體語境中進(jìn)行相關(guān)的語言和商務(wù)技能的學(xué)習(xí)，提高解決實(shí)際問題的能力。
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前言
Unit 1 Recruitment 1
Part I Lead in 1
Section A Warming-up Questions 1
Section B Listen and Respond 1
Section C Reading Comprehension 4
Section D Extended Vocabulary 8
Part II Case Study 9
Unit 2 Motivation 14
Part I Lead in 14
Section A Warming-up Questions 14
Section B Listen and Respond 14
Section C Reading Comprehension 17
Section D Extended Vocabulary 21
Part II Case Study 22
Unit 3 Performance Assessment 26
Part I Lead in 26
Section A Warming-up Questions 26
Section B Listen and Respond 26
Section C Reading Comprehension 29
Section D Extended Vocabulary 34
Part II Case Study 35
Unit 4 Product Position 41
Part I Lead in 41
Section A Warming-up Questions 41
Section B Listen and Respond 41
Section C Reading Comprehension 44
Section D Extended Vocabulary 48
Part II Case Study 49
Unit 5 Online Shopping 54
Part I Lead in 54
Section A Warming-up Questions 54
Section B Listen and Respond 54
Section C Reading Comprehension 57
Section D Extended Vocabulary 61
Part II Case Study 62
Unit 6 Advertising 66
Part I Lead in 66
Section A Warming-up Questions 66
Section B Listen and Respond 66
Section C Reading Comprehension 69
Section D Extended Vocabulary 74
Part II Case Study 75
Unit 7 Business Analysis 79
Part I Lead in 79
Section A Warming-up Questions 79
Section B Listen and Respond 79
Section C Reading Comprehension 82
Section D Extended Vocabulary 87
Part II Case Study 88
Unit 8 New Market 93
Part I Lead in 93
Section A Warming-up Questions 93
Section B Listen and Respond 93
Section C Reading Comprehension 96
Section D Extended Vocabulary 100
Part II Case Study 101
Unit 9 Competitive Strategy 106
Part I Lead in 106
Section A Warming-up Questions 106
Section B Listen and Respond 106
Section C Reading Comprehension 109
Section D Extended Vocabulary 113
Part II Case Study 114
Unit 10 Negotiation 120
Part I Lead in 120 Section A Warming-up Questions 120
Section B Listen and Respond 120
Section C Reading Comprehension 123
Section D Extended Vocabulary 127
Part II Case Study 127
Unit 11 Fast Fashion 132
Part I Lead in 132
Section A Warming-up Questions 132
Section B Listen and Respond 132
Section C Reading Comprehension 135
Section D Extended Vocabulary 140
Part II Case Study 140
Unit 12 Headhunter 145
Part I Lead in 145
Section A Warming-up Questions 145
Section B Listen and Respond 145
Section C Reading Comprehension 148
Section D Extended Vocabulary 153
Part II Case Study 154
Keys to Exercises 160
Unit 1 160
Keys to Section A 160
Keys to Section B 161
Keys to Section C 162
Keys to Section D 162
Unit 2 163
Keys to Section A 163
Keys to Section B 163
Keys to Section C 165
Keys to Section D 165
Unit 3 165
Keys to Section A 165
Keys to Section B 166
Keys to Section C 167
Keys to Section D 168
Unit 4 168
Keys to Section A 168
Keys to Section B 168
Keys to Section C 170
Keys to Section D 170
Unit 5 170
Keys to Section A 170
Keys to Section B 171
Keys to Section C 172
Keys to Section D 173
Unit 6 173
Keys to Section A 173
Keys to Section B 173
Keys to Section C 175
Keys to Section D 175
Unit 7 175
Keys to Section A 175
Keys to Section B 176
Keys to Section C 177
Keys to Section D 177
Unit 8 178
Keys to Section A 178
Keys to Section B 178
Keys to Section C 180
Keys to Section D 180
Unit 9 180
Keys to Section A 180
Keys to Section B 181
Keys to Section C 182
Keys to Section D 183
Unit 10 183
Keys to Section A 183
Keys to Section B 184
Keys to Section C 185
Keys to Section D 186
Unit 11 186
Keys to Section A 186
Keys to Section B 186
Keys to Section C 188
Keys to Section D 188
Unit 12 188
Keys to Section A 188
Keys to Section B 190
Keys to Section C 191
Keys to Section D 191
Appendixes 193
Appendix A Rating Scale of Presentation 193
Appendix B Rating Scale of Business Writing 194
Appendix C An Example of Memo 194
Appendix D An Example of Email 195
Appendix E An Example of Report 197
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