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The ease of Tao bao shopping， and expectation of bargains， helped her neighbor become a local star.An early convert， Jia Peixiao， 34， sold $1.3 million of willow straw and rattan products in 2013 and expects to double that volume this year.Inside the family's courtyard home， Jia sits beside a poster of Jack Ma.
"Many people in the village and elsewhere consider Ma as a god，" said Jia，who ranks him highly， after reading some of the popular Ma biographies that fill China's airport bookshops， but not to divinity."He's a man who dares to do things， he has created a new era， an era of e—commerce，" Jia said.
Earlier in his career， Ma was labeled a cheat and a madman， but his success， fortune and maverick streak have since endeared him to most Chinese.In recent years， Ma has been called the Godfather of business startups， the Napoleon of the IT world， and even a grass—roots hero.Unusual for a Chinese boss， he also makes fun of himself， such as dressing as Snow White， or Lady Gaga， for Alibaba's annual party.
Jia， a computer science graduate， appears a model disciple， having moved on from Tao bao to create his own brand， Munuan， that now operates a T mall store， for a $ lo，ooo annual fee.Most customers are urban， female white—collar workers between 18 and 35， he said.