《體驗商務英語同步練習1（第二版）》為引進改編教材，原系列教材是非常成熟的商務英語系列教材，改編后可適應我國高校教學的需要。該系列教材語言素材真實，相關教學和學習資源配套完整。共4級，每一級都有學生用書、練習冊、教師用書、試題庫和錄音帶，此外配有教學錄像，并提供網(wǎng)站支持。另外還編有《國際管理》、《商法》、《銀行與金融》和《商務英語語法與用法》。本系列教材話題緊跟國際經(jīng)濟發(fā)展形勢，循序漸進地訓練學生用英語進行調(diào)研分析、歸納總結和使用正確語體作書面或口頭表述的能力。既可以幫助在校生了解真實的商務環(huán)境和話題，學習地道的商務英語；也可以幫助從事各種經(jīng)濟活動的商務人員通過語言技能綜合訓，較快地提高語言能力�？勺鳛橛⒄Z專業(yè)商務英語方向基礎階段課程教材，也可作為在職人員進修商務英語高級課程教材或社會培訓之用。
Notes on units
Unit 1 Brands
At a glance
Business brief
Lesson notes
Unit 2 Travel
At a glance
Business brief
Lesson notes
Unit 3 0rganisation
At a glance
Business brief
Lesson notes
Unit 4 Change
At a glance
Business brief
Lesson notes
Unit 5 Money
At a glance
Business brief
Lesson notes
Unit 6 Advertising
At a glance
Business brief
Lesson notes
Unit 7 Cultures
At a glance
Business brief
Lesson notes
Revision
Unit A
Unit 8 Employment
At a glance
Business brief
Lesson notes
Unit g Trade
At a glance
Business brief
Lesson notes
Unit 10 Quality
At a glance
Business brief
Lesson notes
Unit 11 Ethics
At a glance
Business brief
Lesson notes
Unit 12 Leadership
At a glance
Business brief
Lesson notes
Unit 13 Innovation
At a glance
Business brief
Lesson notes
Unit 14 Competition
At a glance
Business brief
Lesson notes
Revision
Unit B
Text bank
Teacher's notes
Unit 1 Brands
Business-to-business branding
Brands and passion
Unit 2 Travel
Hotel hotspots
The importance of eye-to-eye contact
Unit 3 0rganisation
Morale in service organisations
Organisational learning
Unit 4 Change
Implementing change
A changing economy
Unit 5 Money
Company results: cars
Company results: pay TV
Unit 6 Advertising
Advertising to Latino consumers
Should advertising to children be banned?
Unit 7 Cultures
Cultures and outsourcing
US and European business cultures
Unit 8 Employment
Asking for a raise
Spending the company's money
Unit 9 Trade
Trade and textiles
Questioning globalisation
Unit 10 Quality
Principles of quality
Quality studies
Unit 11 Ethics
Industrial espionage
Bribery and corruption
Unit 12 Leadership
Teaching leadership 1
Teaching leadership 2
Unit 13 Innovation
Encouraging innovation
Rewarding innovation
Unit 14 Competition
Price competition
Competitive forces
Text bank answer key
Teacher's notes
Resource bank
Unit 1 Brands
Taking part in meetings
Unit 2 Travel
Making arrangements on the telephone
Unit 3 0rganisation
Socialising: introductions and networking
Unit 4 Change
Taking part in meetings 2
Unit 5 Money
Dealing with figures
Unit 6 Advertising
Starting presentations
Unit 7 Cultures
Social English
Unit 8 Employment
Managing meetings
Unit g Trade
Negotiating
Unit 10 Quality
Telephone complaints
Unit 11 Ethics
Problem-solving
Unit 12 Leadership
Decision-making
Unit 13 Innovation
Presenting
Unit 14 Competition
Negotiating
Appendix
Translation reference
Business brief
Reading
Audio scripts
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