職通商務(wù)英語(yǔ)綜合教程教師參考書(shū)
定 價(jià):38.5 元
- 作者:賀雪娟主編
- 出版時(shí)間:2017/1/1
- ISBN:9787040476118
- 出 版 社:高等教育出版社
- 中圖法分類(lèi):F7
- 頁(yè)碼:221
- 紙張:膠版紙
- 版次:1
- 開(kāi)本:16K
職通商務(wù)英語(yǔ)》立體化系列教材由《職通商務(wù)英語(yǔ)綜合教程1-4冊(cè)》、《職通商務(wù)英語(yǔ)聽(tīng)說(shuō)教程1-3冊(cè)》、《職通商務(wù)英語(yǔ)拓展教程1-4冊(cè)》三大模塊構(gòu)成。其中,《職通商務(wù)英語(yǔ)基礎(chǔ)教程》重點(diǎn)講解商務(wù)概念、術(shù)語(yǔ)、基本技能等初級(jí)商務(wù)知識(shí);《職通商務(wù)英語(yǔ)綜合教程》注重商務(wù)英語(yǔ)基礎(chǔ)知識(shí)和商務(wù)綜合技能的培養(yǎng)與訓(xùn)練;《職通商務(wù)英語(yǔ)聽(tīng)說(shuō)教程》強(qiáng)調(diào)商務(wù)英語(yǔ)聽(tīng)說(shuō)能力的提高與鞏固;《職通商務(wù)英語(yǔ)拓展教程》重視商務(wù)知識(shí)、概念、原理、技巧的補(bǔ)充和拓展。因此,每個(gè)模塊都具有比較完整而獨(dú)立的內(nèi)容體系,既具有獨(dú)立價(jià)值,但又反映相關(guān)內(nèi)容的聯(lián)系和綜合。每個(gè)模塊的知識(shí)內(nèi)容都圍繞一定的主線(xiàn)展開(kāi),根據(jù)學(xué)生的認(rèn)知規(guī)律,確定知識(shí)內(nèi)容的呈現(xiàn)順序,使之形成結(jié)構(gòu)合理的知識(shí)體系。
Unit 1 Corporate Innovation
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 2 International Operations
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 3 Strategic Management
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 4 International Marheting
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 5 E-Commerce
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 6 International Franchising
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 7 Global Supply Chain Management
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theorries
Case Study
Focus on Skills
Unit 8 Venture Investment
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 9 International Service Outsourcing
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 10 Intercultural Business Communication
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills