《職通商務(wù)英語綜合教程1（第2版）》包含10個教學(xué)單元以及3個復(fù)習(xí)單元，主要講述國際貿(mào)易、市場營銷、廣告等內(nèi)容，供一個學(xué)期使用。 《職通商務(wù)英語綜合教程1（第2版）》內(nèi)容新穎，選材力求涵蓋商務(wù)活動中各個部分的內(nèi)容，著重介紹商務(wù)專業(yè)基礎(chǔ)理論知識和專業(yè)技能，既具理論性，又易于操作。教材基于“商務(wù)技能+英語知識=核心競爭力”的編寫理念，力求在企業(yè)戰(zhàn)略、市場營銷、人力資源、企業(yè)文化、經(jīng)營運(yùn)作等商務(wù)環(huán)境中培養(yǎng)學(xué)生的英語交際能力。教材在內(nèi)容安排上注重了語言的體驗(yàn)觀、語用觀，體現(xiàn)了商務(wù)英語的科學(xué)性、系統(tǒng)性、實(shí)用性，主要適用于高職高專商務(wù)英語專業(yè)和國際貿(mào)易專業(yè)的學(xué)生，同時也可供與經(jīng)貿(mào)相關(guān)的其他專業(yè)的學(xué)生和商務(wù)英語自學(xué)者使用。
Unit 1 Business Kaleidoscope
Section I Lead-in
Section II Reading What Is Business?
Section III Language Focus
Section IV Business Writing Business Letters
Section V Listening & Speaking Expressing Opinions
Section VI Business Etiquette Dos and Don'ts in USA
Unit 2 Business Enterprise
Section I Lead-in
Section II Reading What Kind of Business Enterprise is Best for You?
Section III Language Focus
Section IV Business Writing A Company Profile
Section V Listening & Speaking Presenting a Company
Section VI Business Etiquette Manners
Unit 3 Business Plan
Section I Lead-in
Section II Reading Business Plan
Section III Language Focus
Section IV Business Writing Agenda
Section V Listening & Speaking Holding a Meeting
Section VI Business Etiquette Business Meeting Etiquette
Review of Units 1-3
Unit 4 Business Relationship
Section I Lead-in
Section II Reading What Is Corporate Entertainment?
Section III Language Focus
Section IV Business Writing Business Cards & Business Greeting Cards
Section V Listening & Speaking Socializing
Section VI Business Etiquette Greetings and Introductions in Business
Unit 5 Marketing
Section I Lead-in
Section II Reading The Marketing Mix
Section III Language Focus
Section IV Business Writing Telephone Messages
Section V Listening & Speaking Business Telephoning
Section VI Business Etiquette Telephone Manners
Unit 6 Advertising
Section I Lead-in
Section II Reading Advertising
Section III Language Focus
Section IV Business Writing A Short Product Description
Section V Listening & Speaking Presenting a Product
Section VI Business Etiquette What Should the Salesperson Do?
Review of Units 4-6
Unit 7 Retail Business
Section I Lead-in
Section II Reading Retail Trade
Section III Language Focus
Section IV Business Writing Business Memo
Section V Listening & Speaking Offering Help
Section VI Business Etiquette Tips for Cross-Cultural Communication in Language
Unit 8 Banking
Section I Lead-in
Section II Reading The Business of Banking
Section III Language Focus
Section IV Business Writing Notice
Section V Listening & Speaking Giving and Asking for Advice
Section VI Business Etiquette Good Banking Etiquette
Unit 9 E-Business
Section I Lead-in
Section II Reading What Is E-business?
Section III Language Focus
Section IV Business Writing Email
Section V Listening & Speaking Making Suggestions
Section VI Business Etiquette Business Email Etiquette
Unit 10 Customer Service
Section I Lead-in
Section II Reading What Is Customer Service?
Section III Language Focus
Section IV Business Writing Letters of Complaint; Adjustment Letters
Section V Listening & Speaking Dealing with Complaint
Section VI Business Etiquette Ten Commandments of Customer Service
Review of Units 7-10
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