隨著中國的逐步和平崛起，作為一個(gè)國際舞臺(tái)上的新興發(fā)展中大國，中國正在步入一個(gè)承受著諸多壓力中尋求發(fā)展的新環(huán)境，面對(duì)來自各方面的誤解、偏見和疑慮。在這一進(jìn)程中，國際政治新秩序和經(jīng)濟(jì)新秩序的建構(gòu)需要公共外交的參與。公共外交在中國和平崛起道路上能起到獨(dú)特效應(yīng)，是增強(qiáng)國家軟實(shí)力和提升國家形象、在國際社會(huì)構(gòu)建信任與和平的重要途徑。本書對(duì)公共外交進(jìn)行了較為全面的理論分析與輿論戰(zhàn)略研究，提出了“多元公共外交”概念與理論框架，對(duì)公共外交中的多元行為主體角色和輿論戰(zhàn)略進(jìn)行了具體分析。對(duì)輿論與公共外交、智庫與公共外交、媒體與公共外交、中美關(guān)系與公共外交進(jìn)行了專題論述。本書一方面可以作為公共外交專業(yè)理論研究書籍，另一方面對(duì)公共外交實(shí)踐界具有指導(dǎo)和啟示作用。

As an emerging developing country in theinternational arena, China is entering a new environment that seeks developmentunder various pressures. With China"s peaceful rise, prejudice and misgivingsfrom all sides have cropped up. In this context, the establishment of a newinternational political and economic order needs the involvement of publicdiplomacy. Public diplomacy can exert a unique effect on the path of China"speaceful rise. It is an important way to enhance China"s national soft powerand national image, and to build trust and create a peaceful environment in theinternational munity.

This book conducts a prehensivetheoretical analysis and public opinion strategic research on public diplomacy.In this book the concept and theoretical framework of "Pluralistic PublicDiplomacy" is put forward; the role of multiple actors and public opinionstrategies in the area of public diplomacy are analyzed concretely; differentthemes including public opinion and public diplomacy, think tanks and publicdiplomacy, media and public diplomacy, Sino-US relations and public diplomacyare elaborated. This book, on the one hand, can be used for theoretical studyon public diplomacy; on the other hand, it offers guidance and enlightenmentfor the practice of public diplomacy.