《高職高專項(xiàng)目實(shí)操規(guī)劃教材:外貿(mào)英語口語》以外貿(mào)實(shí)際工作流程為線索進(jìn)行合并重組,共分成貿(mào)易準(zhǔn)備、業(yè)務(wù)流程、外貿(mào)營銷和貿(mào)易談判四個(gè)模塊,涵蓋了建立貿(mào)易關(guān)系、商務(wù)約會(huì)與安排、商務(wù)談判等各個(gè)外貿(mào)活動(dòng)環(huán)節(jié)。各個(gè)模塊之間的情景對(duì)話按外貿(mào)工作流程有機(jī)地銜接在一起,讓讀者有身臨其境之感,能親身體驗(yàn)將來實(shí)際工作中可能遇到的各種場景。
Part 1 Trade Preparation
Chapter 1 Establishing Business Relations
Chapter 2 On Agenda
Chapter 3 Receiving Clients
Chapter 4 Company Visit
Part 2 Foreign Trade Procedures
Chapter 5 Price Bargaining
Chapter 6 Commission
Chapter 7 Terms of Payment
Chapter 8 Packing and Shipment
Chapter 9 Inspection and Insurance
Chapter 10 Conclusion of Business
Chapter 11 Claims and Settlement
Part 3 Trade Marketing
Chapter 12 Product Promotion
Chapter 13 Online Marketing
Part 4 Business Negotiations
Chapter 14 Trade Negotiation
Chapter 15 Negotiation on Agency
附錄1 出口合同
附錄2 Sole Agency Agreement
附錄3 外貿(mào)常用縮略語
參考文獻(xiàn)